Introduction Sports betting, the practice of wagering on the outcomes of sporting events, has become increasingly widespread in recent years. The accessibility of online platforms and the thrill of predicting game results have contributed to the growing popularity of this activity . However, the proliferation of sports betting has also given rise

Introduction The rapid rise of sports short-form content, characterized by concise video clips and highlights shared on social media platforms, has transformed the sports industry and the way fans consume sports media. These bite-sized, visually-engaging videos cater to changing media consumption habits, particularly among younger audiences with s